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Title:  Internship - Prestige Events

Requisition ID:  16622
Location:  Milano
Function:  Marketing
Contract Type:  Internship
Experience:  no experience

Internship – Prestige Events


Company Profile

Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 2,700 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2019.
Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has just renewed the agreement until 2023.

Main Activities

Within Pirelli's Prestige and Motorsport BU, the resource will be integrated and involved in the activities of the Prestige events, in particular in support of the Prestige Events Manager:

- for the coordination and implementation of the P ZERO Experience (Pirelli Trackday) project in the relevant markets globally
- for the organization of events related to automotive platforms (Prestige / Sport Premium / Classic) for which Pirelli is an official partner.


In detail the main activities:


o Support to the Prestige Events Manager in the organization of B2C events (both in the organizational, management and follow-up phase), in the management of communication activities with them and in the relationship with suppliers.
o Management of all operational and logistical aspects related to the organization of events (preparation of branding / set-up material for the various events, preparation of presentations for both internal and external, etc.)
o Management and updating of the contents on the Website and E-commerce for the PZERO Experience project, interfacing with the different markets as well as the Digital / IT team.
o Benchmark: Scouting of new opportunities to promote the P ZERO Experience project to target customers
o Support to the Prestige Events Manager in the preparation of content related to CRM activities by interfacing with the different markets involved as well as the CRM team and the external agency.
o Support in the selection, creation and approval of marketing and communication materials for events


 Degree in economics - previous internship experience in the same role and he/she must has:
- strong proactivity, flexibility, ability to work in a team
- excellent writing and problem solving skills
- full mastery in the use of Office applications, in particular Excel, in the use of social media and in data analysis.
- written and spoken command of the English language

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