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Titolo:  Internship- Go to Market media planning

Codice ID della posizione:  20841
Paese:  Milano
Funzione:  Marketing
Tipo di Contratto:  Stage
Anni di esperienza:  senza esperienza

Internship- Go to Market media planning


Company Profile

Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 2,700 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2019.
Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has just renewed the agreement until 2023.


Within the Product Go-to-market and the Media planning team, the figure will be responsible for performing the following tasks:
-    Data-driven analyses to support go-to-market strategy of new products, managing large and different datasets to provide useful insights and recommendations 
-    Coordination of internal teams to collect media and business KPIs of the active sell-out promotions, summarizing and sharing key performances with Headquarter and Local markets 
-    Support of media activities delivery & operations, working with internal teams and external agencies, especially assisting in analysis, monitoring, reporting, budget control and administrative processes
-    Monitor market trends and study new communication channels and related creative needs (i.e. Tik Tok, Podcasts, new Social Media formats, etc)

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