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Title:  Digital PM Innovation & Adv

Requisition ID:  20329
Location:  Milano
Function:  Marketing
Contract Type:  Permanent
Experience:  3 - 5 years

Digital PM Innovation & Adv


Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020.Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has renewed the agreement until 2024. Pirelli's commitment to the creation of sustainable value, a characteristic of the Company's responsible management and its economic, social and environmental performances has resulted in its inclusion in some of the world’s most prestigious sustainability stock market indices such as the Dow Jones World and Europe Sustainability Indices and Global Compact LEAD of the United Nations.


This is a challenging opportunity to manage the coordination of marketing projects in several countries and to guide marketing key messages to support sell out activities (product launches, promotions…).
You will work within the Consumer Marketing group, a team responsible for managing Pirelli marketing strategy and operations for all the key markets: from media to CRM, digital properties, analytics and researches, from product launches to promotions support.

What you’ll do: 
•Coordinate internal teams/stakeholders/markets to collect needs and KPIs in order to translate them into marketing projects, to be developed and implemented to answer to commercial and marketing goals; 
•Manage budget, timing and delivery of the projects - report accurately and proactively on the status, anticipate bottlenecks and balance business needs versus constraints;
•You will translate marketing needs and product needs into key messages, with the mission to identify and build meaningful and memorable projects, able to shape and enrich the product image and able to generate conversions (sales, leads). The ultimate goal will be to reach the right target with the right message;
•Coordinate delivery & operations through external agencies in order to ensure the best output possible; 
•Monitor market trends and study new communication channels and related creative needs (i.e. Tik Tok, podcasts, new social media formats…); 
•Support on analysis, monitoring, reporting on creative, providing key insights to drive business decisions and improvements.


•Experience of at least 4/5 years, with previous roles in marketing teams or consulting companies managing B2C marketing projects, or in marketing/creative/advertising agencies as account manager; 
•Ability to lead and guide creation and implementation of marketing concepts/messages with a multi-channel approach (ATL, BTL, Digital, Social products) to be translated into campaigns;
•Excellent PM and communication skills;
•Experience in managing the coordination of multiple teams and foreign markets; 
•Mandatory interest and passion for creative development and marketing campaigns; 
•To join the team we are looking for positive attitude, great communication skills, strong team work abilities;
•Full proficiency in Italian and English.


Nice to have: experience using data and metrics to measure impact and determine improvements, passion for automotive or experience within the industry.

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