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Title:  Product Manager BU Moto Italia

Requisition ID:  16836
Location:  Milan
Function:  Marketing
Contract Type:  Permanent
Experience:  1 - 3 years
Description: 

Product Manager – BU MOTO Italia

 

Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 2,700 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2019.
Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has just renewed the agreement until 2023.


The Product Manager will be responsible for managing Pirelli and Metzeler product portfolio and related activities. She/He will be in charge of transforming product content into customer engagement (end user and dealer) opportunities.

 

Main activities:

 

• Product portfolio management in collaboration with the central marketing team
• Information updating on Pirelli products, Metzeler and competitors
• Support product training for sales force and customers
• Coordinate activities in support of Sales
• Participation in co-marketing activities with motorcycle manufacturers
• Participation to events and management of the community on field
• End user engagement through company platforms (sites, social networks):
o product content creation (photos, videos, stories)
o Content publication on websites and corporate social profiles
o Direct interface with Pirelli and Metzeler communities (answers to questions on websites, social networks, etc.)
o Communication of product content to industry communities of influencers/online media/motorcycle clubs
• Monitor activities through effective KPIs's
• Enhance and strategically use the content produced by our partners (influencers, KOL, media, motorcycle manufacturers, etc.)

 

Requirements:

 

• 1-2 years of previous experience in the role
• Digital Mindset and excellent knowledge of the MsOffice package, in particular of MsExcel.
• Excellent organizational, analytical, problem solving and time management skills.
• Knowledge of monitoring and reporting tools of digital and social platforms
• Copywriting
• Photos and video making for social media
• Knowledge of main social media algorithms 

 

Passion for the 2-wheeled world (motorized and cycling) and for the pneumatic product is a plus

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