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Title:  Customer Experience and Life Cycle Manager

Requisition ID:  16126
Location:  Milan
Function:  Commercial&Sales
Contract Type:  Permanent
Experience:  5 - 10 years

Customer Experience and Life Cycle Manager


Established in 1872, Pirelli is among the world’s leading tyre producers. It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.

Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 2,700 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2019.

Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 and has just renewed the agreement until 2023.


We are looking for a Customer Experience and Life Cycle Manager to join the Tyre As A Service & Cyber Fleet Team

Main responsibilities

  • Ensures that customer interactions are managed to drive customer satisfaction, health, value and, therefore, customer retention.
  • Provides personalized offering aligned with the strategy of value creation, retention and win back.
  • Manages all the customer dialogue, ensuring a value creating and long lasting relationship with TaaS customers.
  • Structures the different Customer Lifetime Cycle (CLC) phases, defining the key moments and customer engagement initiatives, which are triggered by specific events or result from the defined customer communication plan.
  • Listens to the voice of the customer through the identification of “moments of truth” along the customer journey. Monitors CX KPIs and proposes initiatives to continuously enhance TaaS.


Required Skills and Experiences

  • Digital and B2C marketing tools
  • User Experience design and management tools
  • English, high level
  • Proven experience in digital B2C Customer Value management
  • Results oriented.
  • Customer oriented.
  • Familiarity in UX problem solving in complex B2B2C environments


Apply now »